Vurvey

Vurvey, now operating as Vurvey Labs, is a human-centered AI platform that helps brands understand consumer behavior and co-create with real people. The company started as a video-powered creator network that connected consumer brands directly with consumers, customers, and creatives around the world to hear their stories and shape products, commerce, and loyalty together.

Today the platform is built around "People Models" and agentic AI tools: Vurvey Populations provides conversational AI personas for researching, testing, and validating concepts, and the underlying Large Persona Model is powered by more than three million real people with facets for demographics, psychographics, personality traits, and social behaviors. Enterprises, agencies, and innovators across the CPG, healthcare, hospitality, retail, and entertainment industries — including insights teams at organizations such as Unilever, Kenvue, and Havas — use Vurvey for segmentation, insights and trend research, concept testing, creative validation, market simulation, and co-creation.